Difference Between Search Engine Optimization and Social Media Optimization

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In recent years, online marketing has got a new face. It all began with marketing then online marketing followed by search engine marketing and now social media marketing or social media optimization. Among all available ways SMO is one of the proven ways to optimize websites.

Social media optimization not just makes your website visible to larger group but also make your website easily connected or interlaced with various online communities and community websites. Though SMO is in its infancy stage, still it will not be wrong to say that popular SMO tactics carry the potential to drive huge amounts of traffic to your website. In short, success is just a click away.

Many webmasters think SMO and SEO are same thing, however, it's a wrong notion. Both these search engine marketing activities drive quality traffic to your website through new channels. Earlier search engines were only channels available but now tables have turned and there are numerous social media websites. With the help of SMO the result is more visibility, more exposure, inbound links and increase in targeted traffic.

SEO and SMO usually go hand in hand. If you are planning to have more quality traffic to your website do not rely only on one source of traffic. For instance, 80% of your traffic is coming from Google and suddenly their algorithm changes. This will cause your site to lose its ranking and also 80% of your traffic wiped out. So, the question here is how to proceed in this. To cater this problem SMO is the exact backup plan. SMO tactics have the potential to create and direct huge amounts of traffic to your website. Thus, the bottom-line is doing SMO can simply complement your SEO efforts. One of the most popular SMO tactics is to create linkbaits or great content that people will naturally link to.

Content writing is the backbone of social media optimization. Its the content only that attracts visitors and finally direct them to your website. You will be amazed to know that companies offering SEO services in India have started creating content keeping this in mind. With the emergence of social media optimization content writing in India has got a new face and look. People always like to tag with quality content which can be located in blogs, del.icio.us, Digg.com, and many social networking websites.

We can summarize everything by saying that quality and great content is the heart of SMO and is also the main ingredient in a successful SEO effort. SMO has made people to rethink how to do SEO. And the outcome is that now webmasters instead buying software to automate the request for link emails, they simply create quality content and leverage in social media optimization. As per search engine marketing experts social media optimization will replace SEO simultaneously it will also boost content writing or SMO content writing.

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Source by Viveck Sharma