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Holiday cards are a valuable business marketing tool. They help you stay in touch with repeat customers and welcome new ones. They encourage customer loyalty and send thanks for those that helped your business succeed. To make your holiday card stand out from the crowd, here are 6 great ideas to help make your company's card special.
1. Create. Sponsor a contest asking a local group to design a card for your company. Print the winning design on a photo card with a credit and creative verse inside. Or, insert the contest winning art in a holiday photo card holder so that the recipient can take it out and frame it if they wish.
2. Give. Your card can deliver more than just season's greetings. Donate to a worthy charitable organization in the name of your company and your business associates. Send a card that shares this message so that you and your business partners can feel the joy of giving this holiday season.
3. Personalize. It is easy to order your company holiday cards online with your company name imprinted. Go the extra mile by adding your company logo as well. And, write your own verse for a one-of-a-kind seasonal greeting. Be creative and reflect your company's values for a message they'll remember long past the holiday season.
4. Photograph. You've seen the family-on-vacation snapshots that come with cards from relatives. Send a card that shows your business family. Take a group shot of your employees and print it on the front of a photo card, identifying each member inside. Add a greeting that makes your clients feel like they are valuable extended family members.
5. Unique. Rather than sending another boring basket of food, send a high-end holiday card with extra special features. Seasonal cards feature intricate laser die cuts, multi-level embossing and holographic foils. Some are layered and include ribbons and bows, pockets and other unique design elements that make them appear to be more of a gift than a card. Add a personalized message, hand address the envelope, and send it early. Your card will take center stage.
6. Alternative. Holiday cards can be sent from November through January. Send a Thanksgiving card instead of the traditional Christmas card. It will arrive before the other cards, will be on display longer and will be the first to offer thanks and well wishes for the season. Or, avoid having your card arrive with a bunch of others and send a Happy New Years card after the holiday rush. Your message can be one of encouragement for a new year full of business partnering opportunities.
Holiday cards can be much more than pre-printed cards stuffed in envelopes with mailing labels applied. With some imagination and the right greeting card supplier, a card can be a very special, high quality gift that projects business professionalism as well as heartfelt wishes for the holiday season.
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Source by Linda Cress Dowdy
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