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A marketing device that has worked well for Real Estate Agents in the past is farming an area with postcards. However, in this market - or for newer agents - there is more to it than just sending out a "Hi! I'm a new agent in your area!" postcard to randomly selected people. If you choose to do a postcard campaign, here are some tips for success:
Sources:
Check with your brokerage first, as they may have negotiated special pricing for their agents with postcard providers. If not, or if you want to comparison shop a little, there are many service providers online that can generate high quality postcards. Some even send them out for you! You can create postcards yourself using desktop publishing software like Microsoft Publisher and print them, but the costs involved only make this option profitable for a small, highly targeted list.
Mailing List:
To get the most benefit from using postcards as a marketing tool, you want your mailing list to be as specific as possible. While it is possible to get a list of addresses in a certain zip code or subdivision, having a list of apartment renters may generate more business - especially if you market yourself as a specialist in first time home buying. Where to find these leads? Your title company can create certain lists, and there are many online companies that generate more targeted lists.
Content:
So what to say on your postcards? It depends on the reason you are conducting a postcard marketing campaign. Let's use the above example of marketing to apartment renters. Use photos of starter homes and speak to the savings that they will see by putting the rent money toward a mortgage instead of handing it over to a landlord. Appeal to their desire to have the freedom of ownership. Tell them of your experience in working with first time home buyers.
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Source by Rebekah Zobel Jones
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