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Lately, there has been a lot of interest in blogging as a method of online promotion and branding with hundreds of marketers creating blogs to sell their merchandise. But then just like a website or any other marketing method you may want to use, there goes an adage that says, "Telling is not selling." Just like you need to promote your website to build traffic to it, you also need to sell your blog effectively for it to get any positive results for you. I am going to share a few tips with you that will enhance the flow of traffic to your blog.
Give people what they want to read
It is pretty easy to forget that you are writing for your readers and not for yourself. Sometimes people write their own pet topics and wonder why no one else is reading their 'interesting' articles. Learn and use the guidelines of effective online marketing and write headlines and subjects that people are interested in. They will always enjoy reading posts that are catchy, short and informative and you will find them coming back more often to look for more.
Make your posts search engine friendly
As you write for your blog, remember to write in a way such that you can optimize your post for search engines. Understand and learn the rules of major search engines like Google and then follow them to get your pages listed for keywords of your choice. You can ensure this happens by making sure that your blog URL contains the primary keyword you are optimizing for, using the main keyword for the title of the post, and also utilizing your keywords alongside the text of links.
Review your blog's usability
You need to employ some unique style that distinguishes your blog from the rest. Majority of blog visitors will instantly get turned off by all those blaring sirens and neon lights you may be tempted to add to your blog. The layout needs to be simple and calm in appearance and color scheme. After you have succeeded in designing a blog that is inviting in its design, you should try to ensure that it does not resemble anything else in the net as you go for uniqueness combined with simplicity.
Let it be easy to contact you
Equally important is to enable a willing visitor to contact you when they feel like. The contact form you design should be simple and quick to access. Many people do not want to give too much information about themselves upfront so avoid inclusion of too many personal questions. Give the readers as much information about yourself and your company or business as this helps them to connect to you with trust. The more the reader knows about what you are about, the easier it is for them to trust you.
Content is king
The effectiveness and usability of your blog goes in tandem with the quality of the content you are offering. You may want to specialize in an area that you think people will want to read about because if you succeed in creating the right content, you will have set yourself up to getting huge traffic for availing decent content in your blog.
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Source by Mark West
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