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Facebook is an excellent tool that beautifully embraces the art of Social Networking with all their simple and easy-to-use functionalities. I love using Facebook because that's where my friends are, but you should never confuse the depth of a businesses functionality with the popularity of a businesses status.
Popularity is an emotional feeling based solely on how many people feel the same way. Right now, that popularity is focused on Facebook. You're on it, I'm on it, your grandma's on it, everyone's on it. Facebook is everywhere, including the topic of conversations that say Facebook will be more powerful than Google. This is where I disagree.
I'm not here to brainstorm on what Facebook could be. I'm here to make a statement based on how Facebook is compared to Google today. What they decide to do with it can change my perception, but those are just guessing games that we can play over and over.
In the real world we all know that those with the money control the power. But in the internet world, those that have the data control the power. This is why MySpace sold for so much and why Facebook is being eyed as "David" who's about to fight Google the "Goliath".
Although Facebook might not be considered as small as David and may have a bit more size than a young boy that no one really knew, Google is still considered the monster on the net that everyone is gunning for. But here's where I believe the story ends.
Google didn't become and remain the giant just because it was big. It grew in stature and strength because it was more than a search engine. It's not just tall and it doesn't have just one strong arm. It's a complete company that carries a different type of popularity than Facebook. For the most part, Google is an unemotional necessity.
You might say that Google is a like Visa/Master credit card and Facebook is like a Costco/Sam's membership card. Costco/Sam's Club may be the popular place to shop today, but the depth of their card is limited and can fade with popularity - just look at MySpace and how quickly they became nobody.
Social networking is the talk of the town, and Facebook is the mayor. At this point I don't see solid sustainability in Facebook over Google. I see a popular platform with a lot of potential who's future hinges on steering away from a one dimensional internal focus, that at any moment can make or break them.
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Source by Dave Vanz
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