Restaurant Marketing - Four Free Ways to Increase Your Cover Count!

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Okay make that 4 ways to use one method and get free guests. One word TWITTER! Twitter falls into the realm of "Micro-blogging" users get 140 characters in which to share their lives and the events therein with others. The key here is that in large markets, there are literally thousands of people who use Twitter for everything from status updates, to marketing, to planning their next trip. Many businesses even use Twitter to keep up on their public reputation!

In local markets like Fort Myers there are daily Twitter posts or "Tweets" from people looking for something to do or the best place to hang out, yet very often I see that those info requests went without any type of response from any business! This is free business that is literally asking to spend money and there is no one there to respond!

Restaurant managers and owners must have a Twitter presence when one considers the short amount of time it takes to set up a Twitter account and how amazingly fast and easy it is to actually post a message. Did I mention the added bonus for all owners and managers in a recessionary economy? IT'S ABSOLUTELY FREE!

Go to Twitter.com right now and set up an account. Use the name of your restaurant as the name of the account. Be sure that you include your website address in your profile and your address so that people can find your location. Do not have a website yet? Shame on you! They are remarkably affordable and with Wordpress becoming so easy to use and popular now is the perfect time. Contact me on how you can catch up. Once your account is set up, pick 10 people to follow, most, if not all will choose to follow you in return. You can find people in your area by searching Twitter for your city. Have your host or hostess find 10 new people every day. Trust me they know how Tweet!

Here is what you have been waiting for: How Restaurant Managers and Owners can use Twitter to increase their cover count tonight! Every night before line up, have your hostess post the following information to your Twitter account.

1. Running a happy hour? Post the details with accurate times!

2. What are your dinner specials for the evening? Let your Twitter followers know!

3. Do you have live band or a DJ? Let your Twitter followers know who they are and what kind of music they play.

4. Run a Twitter Special! Everyone who mentions your Tweet can receive a special discount or a free draft or well drink as thanks for coming in.

Now you may not jump from 100 to 150 covers over night but remember you are building powerful word of mouth advertising here. You know, the advertising you want but is not usually for sale.

Tuned for more Stay Recession Marketing Techniques from Andrian Marketing, a Florida Marketing Company About enterprise |.

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Source by Andrew Brinkworth