Social Networking Do's and Don'ts

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Now that you have discovered that social networking is probably the most effective online marketing tool that you can utilize to promote your business at no cost at all, you should determine what you must and must not do in order to be successful. Here are some helpful tips. Dos and Don'ts

1. Do join social networking sites that cater to your preferences and whose members will have potential use for your products and services. You will be wasting your time and resources trying to sell the members products they would never be interested in.
2. Do not overdo your member profile. You should simply make it reader-friendly and make sure that aside from providing a lasting impression, your site should contain all the relevant information about you and your business. The other members would surely appreciate the efforts and attentions to detail you have shown.
3. Do join and participate actively in live discussions and forums. Aside from making your presence known, you can establish your particular expertise in a field. In no time at all, the other members would be heading to your site and asking you about you business and checking out your services and products.
4. Do not advertise using a pushy market strategy. Soft selling will still be more welcome than hard selling. Utilize your site to get more traffic. Offer free samples of your services, post articles or reviews of your products and attract potential buyers in a subtle way.
5. Do update your site regularly. There is no other reason why people will not visit your site but for the simple fact that it contains the latest and juiciest information that is related to your services and products. It would also help if you check your site all the time for messages left by the other members. You should never forget to reply to these messages to show your respect to that person.
6. Do not forget to establish long-term relationship by visiting the other member's site and showing the same courtesy they have show your site. Just like in real life, these contacts could help promote your business by word of mouth and you would be pleased with the end result.

Many online businesses have benefited from these social networking sites because they never abused the possibilities and potentials it offers. One thing is for sure, the most successful online business has utilized social networking according to what its real purpose is and that is proving the means for people to interact despite distance, time and place.

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Source by Rob Clark